Redefining Wealth for Women: It's Much More Than a Budget

Thoughts or comments? Send us a text!What if your confidence with money had nothing to do with math—and everything to do with meaning? We sit down with AJ Bishop-Andrews, founder of FEROZ and author of the forthcoming Rich Like Her, to unpack why so many high-achieving women still feel uneasy pricing their work, negotiating pay, or asking direct questions about investments. AJ blends financial psychology with practical strategy to help us move from proving our worth to choosing our path, and she makes a compelling case for clear, simple language that removes shame from money conversations.We dig into the three T’s—time, talent, and treasure—as a way to prioritize decisions in the season you’re in. If time is your north star, design for flexibility and boundaries; if talent leads, invest in skills and platforms; if treasure needs focus, plan for liquidity, pricing, and growth. AJ explains how generational money scripts—“it’s not nice to talk about money,” “I don’t have enough to budget”—still shape behavior, and how changing a single word (“budget” to “spending report”) can unlock more agency and less guilt. We also talk about the reality that by 2035, most U.S. wealth will be in women’s hands, and why advisors must become teachers so every voice at the table is included and informed.Along the way, AJ shares how story can be the most powerful teacher—why she wrote a fiction book, the upcoming Rich Like Her, to help women navigate financial crossroads like divorce, inheritance, and reinvention. You’ll leave with a starter playbook: name your lead T, run a 30-day spending report, ask your advisor to slow down and clarify terms, and set a 90-day learning goal. Ready to claim wealth on your terms and replace apology with clarity? Follow, share with a friend who needs this, and leave a review to tell us the money conversation you’re starting this week.AJ's InstagramAJ's LinkedInWant to be on the Launch Team for my upcoming book, Nature Knows: Growing and Thriving from the Wisdom of Plants and get fun insider peeks and perks? Sign up HERE.Support the showBUY ME A COFFEE or SUPPORT ALFIE'S TREAT STASHLearn more about my book, Nature Knows: Grow and Thrive through the Wisdom of Plants HERE.Comments about this episode? Suggestions for a future episode? Email me directly at [email protected]. Want to be a guest on No Shrinking Violets Podcast for Women? Send Mary Rothwell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/noshrinkingvioletsFollow me on Facebook and Instagram, and check out my website!