Redes Sociales en 2025: estabilidad, nuevos hábitos y la búsqueda de relevancia | Tertulias Summer Edition

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Volvemos con nuestra tradicional #tertulia veraniega sobre las #redessociales. Analizamos las tendencias y datos más interesantes del estudio anual de redes sociales de IAB Spain y Elogia.En esta charla repasamos qué está pasando con X, Facebook, YouTube, TikTok, Threads y BlueSky; cómo están cambiando los hábitos de los usuarios; qué redes se abandonan más, cuál es el rol actual de los influencers, y si el comercio social, con TikTok Shop a la cabeza, por fin despegará.Nos acompañan Puri Vicente, Community Manager y especialista en redes sociales; Itziar Oltra, fundadora de TEM y especialista en marketing; y Ramón Montanera, Data Strategy Director en Elogia.⭐ [Beloved sponsor] Bizum, pago sin fricciones

Episode metadata supplied by the publisher feed · Published Aug 11, 2025

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Redes Sociales en 2025: estabilidad, nuevos hábitos y la búsqueda de relevancia | Tertulias Summer Edition

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