Redesigning A Country Music Icon | Ric Riordon

What does it mean to redesign a cultural icon?Ric Riordon was already a well-established designer when, over two decades ago, he and his team were asked to redesign the trophy for the Academy of Country Music Awards. The original had barely changed since the mid-’60s, so the team were taking on quite a challenge: replacing a recognisable icon that had been in the hands of famous musicians for almost half a century.Ric joins me this week to share the full story and discuss the role of imperfection in art and why humans are designed to design. With a rich career over three decades – having shaped iconic brands in corporate and entertainment sectors and designed over 800 album packages – Ric certainly has plenty of wisdom and insight to share.Ric's work: https://www.culturecuedesign.com/The Fussy Gardener: https://www.fussygardener.com/Join the Patreon: patreon.com/BusinessOfGuitarWatch the video version on YouTube:🔗 YouTube Channel – Life With Strings AttachedLearn more about Life With Strings Attached, Boutique Guitar Showcase, and Jamie Gale's work in the guitar industry:🔗 Boutique Guitar Showcase🔗 Jamie GaleThank you for listening and supporting the ongoing conversation between music, makers, history and the future.