EPISODE · Jul 11, 2025 · 6 MIN
Rediseñar la propuesta de valor desde el propósito de marca
from Soy.Marketing · host Héctor Meza
La propuesta de valor de una empresa ya no es (ni puede ser) un catálogo de atributos, debe ser una experiencia, una relación, una declaración de propósito.
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Rediseñar la propuesta de valor desde el propósito de marca
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