Reduce “Noise” and Improve Your Organization’s Decision Making

The following is a conversation between Cass Sunstein, Co-Author of Noise: A Flaw in Human Judgment, and Denver Frederick, the Host of The Business of Giving. If we could only remove bias from our decision-making, both conscious and unconscious bias, the decisions we make would be so much better. And that's true... up to a point. There is something else, however, we need to consider, and that is noise. And wherever there's a judgment being made, there is noise, and more of it than we think. That is a topic of an absolutely fascinating new book called Noise: A Flaw in Human Judgment. And it's a pleasure to have with us it's co-author, Harvard Law School professor, who's currently on leave to work in the Biden administration, Cass Sunstein.