Reducing eCommerce Friction – No Site Rebuild Required

What actually slows customers down on their path to purchase? And what actually works to fix it?In this episode, ex-pro swimmer and Oshun founder, Joe Welstead, joins Adam and Pete to break down the real friction points that mess with your conversions.They cover:– Why your funnel probably isn’t the issue (yet)– When subscriptions don’t work (and what to do instead)– Small UX tweaks that made a big difference for Oshun– How emotional ROI (like skin compliments) drives repeat purchases– And why loyalty schemes can backfire for single-product brandsProper insights from a founder in the DTC trenches.Listen now and stop blaming your button colour.About the HostsPeter Gardner – Co-founder of Blend Commerce, CRO obsessive, always up for a landing page audit (and probably a snack).Adam Pearce – Co-founder of Blend Commerce and eCom Collab Club™, relentlessly focused on what actually moves the needle.Work with BlendNeed your store to stop leaking sales at the “almost-there” stage?Book a free “Metric on Fire” diagnostic: https://blendcommerce.com#Shopify #FrictionlessCheckout #eCommerce #CustomerExperience #Subscriptions #Oshun #DTC #Retention #UXDesign #CRO #BlendCommerce #eComCollabClub