Reducing Infant Falls in Hospitals with Hayley Mullins + Sarah Cox, Joeyband

Infant falls are a new and rapidly growing problem, with large organizations spending years and countless dollars in research and development to figure out how to address the issue. After her own daughter experienced a fall, “tired and new mom” Hayley Mullins designed the first Joeyband prototype in just three weeks. Today Joeyband is the only premiere product for skin-to-skin at home and in over 250 hospitals across North America, including academic and Ivy League institutions; and is heavily patented in 12 countries, with several additional patents in process.  In this episode:  Why skin-to-skin contact is essential for infants and parents, yet is increasing the number of infant falls How Hayley’s experience as a new mom informed the design process Sarah’s journey from SheEO Activator to Joeyband partner The benefits of using a Joeyband for babies and parents, as well as the cost-savings for hospitals  The importance of community in growing your business Advice for entrepreneurs starting out in the healthcare space We invite you to become a SheEO Activator or apply to be a Venture at www.SheEO.World