EPISODE · Dec 9, 2022 · 8 MIN
Reducing The Size of A Sign
from The Billboard Mastery Podcast · host Frank Rolfe
In most states, you are not allowed to increase the sign face size – but what about reducing it? In this Billboard Mastery podcast, we’re going to review when it’s advantageous to reduce the size of a billboard and what the ramifications are. While bigger is normally better for billboards, there are certain moments when the reverse is true.
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This episode was published on December 9, 2022.
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