REEB on Beer, MTB Design, & Doing Things Differently

Mountain bikes and beer are a classic combination, but there aren’t many bike companies that were literally founded in a brewery. REEB is one, though (the name is a clue there), and as you might expect from a bike company with as interesting an origin story as theirs, REEB does a lot of things differently. So we sat down with Jeff Lenosky and Adam Prosise to get the rundown on the company history; talk about their model lineup and how each one came about; discuss their manufacturing ethos, and a whole lot more.TOPICS & TIMES:REEB’s origin story (3:16)Jeff & Adam joining REEB (7:01)REEB’s design philosophy (15:38)Redikyelous (20:11)Sqweeb (21:45)SST (28:09)BREWser (38:32)Jeff’s Big Idea (49:27)Adam’s Big Idea (50:16)RELATED LINKS:Introducing: Blister LabsThis Week’s Gear GiveawayBecome a Blister MemberBlister Mountain Bike Buyer’s GuideOUR OTHER PODCASTSOff The CouchGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.