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Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot episode artwork

EPISODE · Jul 26, 2021 · 46 MIN

Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot

from The Backroom with Retail Dive · host Retail Dive

In the '80s, Reebok was the top sports brand for a time. Now it's dwarfed by Nike and Adidas. We take a look at the history of the brand, through the lens of the people who were there.

What this episode covers

In the '80s, Reebok was the top sports brand for a time. Now it's dwarfed by Nike and Adidas. We take a look at the history of the brand, through the lens of the people who were there.

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Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot

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Frequently Asked Questions

How long is this episode of The Backroom with Retail Dive?

This episode is 46 minutes long.

When was this The Backroom with Retail Dive episode published?

This episode was published on July 26, 2021.

What is this episode about?

In the '80s, Reebok was the top sports brand for a time. Now it's dwarfed by Nike and Adidas. We take a look at the history of the brand, through the lens of the people who were there.

Can I download this The Backroom with Retail Dive episode?

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