EPISODE · Jul 26, 2021 · 46 MIN
Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot
from The Backroom with Retail Dive · host Retail Dive
In the '80s, Reebok was the top sports brand for a time. Now it's dwarfed by Nike and Adidas. We take a look at the history of the brand, through the lens of the people who were there.
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Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot
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