Reed Switzer, CEO of Hopscotch: $10M to Build the Future of B2B Payments For SMBs

In today's episode of Category Visionaries, we chat with Reed Switzer, CEO of Hopscotch, an all-in-one B2B payments platform. Reed talks about his unconventional start in the B2B payments space, and how Hopscotch enables customers to achieve a frictionless payment experience by streamlining invoicing, bill pay, and cash flow management. Reed also shares his thoughts on the growth and traction the company has experienced since its launch and how they’ve been able to "rise above the noise" in a competitive market. Reed believes that building trust with customers is crucial for success. And having a high level of conviction in what you're building, and maintaining transparency are key to building a successful brand. Hopscotch achieves this through a strong brand identity, storytelling, and providing valuable content beyond their core offering.   Topics Discussed: How Reed came up with the idea for Hopscotch after seeing the challenges faced by most B2B companies using antiquated payments platforms and systems that came up short How Hopscotch works to eliminate friction in the payment process by automating invoicing, streamlining communication between clients and vendors, and making it easy to manage cash flow Reed’s experience in starting a business venture at a young age and how this helped him develop resilience and adaptability. Reed’s thoughts on maintaining a balance between vision and adaptability - the importance of staying true to your vision while being open to evolving and adapting to changes in the market. How Hopscotch aims to create its own market category by focusing on business profiles and innovative features that cater to the specific needs of their target audience. Reed’s vision for Hopscotch on becoming the control tower for small business finances, simplifying the entire finance stack, and fostering a strong community among its users.   Favorite book:  Rise and Kill First: The Secret History of Israel's Targeted Assassinations