Reels Could Be Its Own App and TikTok Drives $6 Billion in Mobile Purchases

from The Glitch Report: The Original Marketing Botcast · host Leadpages Marketing

In today’s episode, we discuss how Instagram is reportedly considering launching a standalone app for Reels to better compete with TikTok. We also talk about TikTok driving $6 billion in mobile sales and the revelation that Google is running different auctions for each ad location.

Episode metadata supplied by the publisher feed · Published Feb 28, 2025

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Reels Could Be Its Own App and TikTok Drives $6 Billion in Mobile Purchases

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