Reem Hassan: The Matter Matcha Queen

What if you could transition from managing a leading coffee brand in Dubai to introducing a groundbreaking matcha concept in Cairo? Join our founder Nour Hassan as we uncover the inspiring journey of Reem Hassan, a fearless entrepreneur who has done just that. Reem opens up about her exhilarating leap from being the country manager of Seven Fortunes to launching Matter, a postmodern matcha venture that brings high-quality matcha to the Egyptian market. She candidly shares how the pandemic reshaped her career path and reinforced her commitment to maintaining a healthy work-life balance amidst the chaos of entrepreneurship.• We discuss the transition from pharmacy to coffee• Highlighting the evolution of her morning routine• Reem describes the creation and concept of Matter• Emphasizing the importance of staff management and communication• We talk about blending culture with innovative offerings• Sharing life hacks focused on risk-taking and friendship and of course "What's in your bag?"For more matcha and coffee discoveries check out @matterbrews.Support the show