Refer, Don't Guess

What makes a great mentor stand out from an average one? For starters, a great mentor will say, "I don't have experience with that, but I know someone who does. Can I connect you?" Business is Good and Chris Cooper is back, addressing the problem of "guru on the mountain top" – that know-it-all mentor who'll answer any question regardless of whether they have the skill or experience to do so! It's okay not to have all the answers as a mentor, and today Chris is showing us why working outside your zone of expertise doesn't scale. In fact, it's far better to build a strong network of people with expertise in specific areas. The higher the level of client you're working with, the more value you can bring through your network.As usual with Chris Cooper, there are plenty more shrewd business insights where that came from! Building your client's trust and affinity for your brand is just one click away. Please join us. "It's okay to be wrong as a business mentor. But it's not okay to pretend to be an expert." ~ Chris CooperIn This Episode:-Beware the "guru on the mountaintop" mentor!-Why it's okay to say 'I don't know'-Building scalability by having a network of experts-The value of having a partner you can trust-Learning not to undervalue your own expertiseAnd more!Resources:Blog - https://businessisgood.com/blog/Connect with Chris Cooper:Website - https://businessisgood.com/