Referral Marketing: A Team-Based Approach in the B2B Space

from SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators · host Society for Healthcare Strategy & Market Development

Join us for an insightful podcast featuring Loren Farquhar and Shelly Caldrello as they discuss Phoenix Children's innovative approach to growing their pediatric service line through referrals. Discover how a combined effort from marketing, physician relations, and the clinical team can lead to successful B2B strategies and best practices that you can apply to enhance your own service line marketing. Learn how to foster strong relationships within your organization to amplify your referral marketing efforts and replicate the success of Phoenix Children's.

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This episode was published on September 1, 2023.

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