Referrals and Word-of-Mouth: Low-Cost, High-Trust Marketing

Word-of-mouth isn’t magic—it’s a strategy. Mike (branding/web) and Liz (social strategy) break down how to earn and organize referrals without feeling salesy. From picking the right rooms to show up in, to creating simple touch points, to tracking who sends what, you’ll learn how to turn relationships into a reliable pipeline.You’ll learnWhy “one platform/one room” thinking is risky and how WOM complements your other channelsThe difference between selling to the room and selling through the roomHow to show up: clear, simple messaging people can actually repeatTouch points that keep you top-of-mind (email, social, DMs, quick check-ins)How to ask for referrals without being awkwardTracking the pipeline: what to log, how to see where referrals really come fromQuick winsSend a short check-in email to past clients and two strategic partners this weekFollow three target accounts on social and leave one thoughtful comment eachAdd a single line to your next convo: “If someone asks about X, I’m happy to help”Turn on two-factor authentication and add a backup admin to your brand accountsStart a simple referral log (source, date, touch points, outcome) in a sheet or CRM