Referrals Built My Business. Here's How I Keep Them Coming

Referrals have been the secret ingredient in my business for years, and they're one of the easiest ways to get new clients. If you've ever wondered how some businesses always seem to have a steady stream of new clients whilst others are left scrambling, it's rarely about having the flashiest website or biggest ad spend—the real magic happens through word-of-mouth. According to Nielsen, 92% of consumers trust recommendations from friends and family more than any other advertising method.In this episode, I share how I keep referrals flowing year after year by building real relationships rather than just collecting business cards. You'll discover why consistency is everything when it comes to being referable, the importance of going the extra mile with handwritten thank-you notes and follow-up calls, and why you shouldn't be shy about actually asking for referrals when you've done great work.I break down my complete 8-step referrals strategy that I've refined over the years, covering everything from identifying your key referrers and setting up tracking systems to creating personalised touchpoint plans and building a community of advocates. This isn't about hoping referrals happen by accident—it's about creating an intentional, systematic approach to nurturing the relationships that will make your business flourish!Emma McQueen:Thriving Women 2026 SignupWebsiteFor a copy of Emma's book, 'Go-getter: Raise your mojo, shift your mindset and thrive' – https://emmamcqueen.com.au/want-more/emmas-book/