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EPISODE · Oct 1, 2025 · 24 MIN

Refining before release

from REWORK · host 37signals

As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product. Key Takeaways 00:11 – What the “11th hour” looks like before a product launch 03:50 – How to weigh deadlines against final release decisions 05:44 – The importance of customer onboarding 11:18 – A playful touch added to Fizzy’s logo 15:30 – Why version 1.0 is just the beginning Links and Resources Record a video question for the podcast Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

Episode metadata supplied by the publisher feed · Published Oct 1, 2025

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As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product. Key Takeaways 00:11 – What the “11th hour” looks like before a product launch03:50 – How to weigh deadlines against final release decisions05:44 – The importance of customer onboarding11:18 – ...

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Refining before release

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This episode is 24 minutes long.

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This episode was published on October 1, 2025.

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