Reflecting your most authentic self with Boris Kezic, Founder of Metcon Creative and FridaysOff

People want transparency and honesty. In today's episode, Fiona chats with Boris Kezic, Founder of Metcon Creative and FridaysOff. They talk about the importance of authenticity, taking the spotlight off ourselves and always looking at the audience and thinking, “What do they need? What is most going to help them right now?”. Tune in! A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.    Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.    Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.    Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.