Reframing Complex Problems

In this episode of The Extra Seat, we dive into the define stage of design thinking—also known as reframing or evaluating the challenge. Too often, teams rush past this stage and end up solving the wrong problem. We’ll explore why reframing is essential, how to create strong problem and “How Might We” statements, and what elements these should include—from user needs and insights to constraints and context. We’ll share practical methods for uncovering these inputs through research, interviews, and synthesis, along with examples of how powerful reframing has led to breakthrough ideas in business, healthcare, and education. Tune in to learn how a well-crafted problem statement doesn’t just clarify the challenge—it fuels creativity and sets the stage for truly innovative solutions.