Refreshing Blog Posts Over A Year Old Is A Super Simple Tactic To Increase Website Traffic (EP111)

Okay, so most of us treat a blog post like we've painted a room. Painted, done, nothing left to do. But that's not really how it works. We need to treat them like plants and water them to keep them alive. Some of your older posts might be losing their "green", and I want to walk you through why that happens and what to do about it. I'll share a real example from one of my clients, plus the two updates I'd do first. If you've got a post you wrote years ago that you swore was perfect, I challenge you to think again.Enjoy the episode!And, if you join me Friday, June 26 on a free webinar I'm hosting, I'll be sharing how to decide what blog posts to water and go beyond the two recommendations in the episode.🧰 I love me a good digital marketing tool. This week’s recommended tool is Serpstat.One of many SEO tools to help do keyword research, sleuth in on your competitors and watch your rankings. There's a free 7 day trial if you've been looking for a tool to help you do such things.🎧 This week’s recommended podcast episode is actually an audio book… I liked it that much. I listened to it on my road trip from AZ to MN. It's called The Dark Side of the Light Chasers by Debbie Ford.  I like learning about our shadow sides and this one is very good on that. Some of it was hard to hear. If you listen to the book, let me know how you like it!Find other recommended episodes here.🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week.About This ShowThe Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.