REgen 2020 Elective Session 2, Mission Drift
from Totara Springs Media Hosted by Totara Springs
Mission drift is a ubiquitous phenomenon which plagues nonprofit organisations internationally. It is like growing weeds in the garden – do nothing and it will happen. Although the influence of funders on mission drift is well established within the industry, there are other, less obvious mechanisms which can result in organisational mission drift. Through his research on faith-based organisations in New Zealand, Peter Dobbs (CEO Christian Camping New Zealand) has identified four key mechanisms which influence organisational mission drift. Awareness and understanding of these influencing mechanisms will better equip leaders of nonprofits to identify potential risk factors within their agencies and protect against the subversive pressure of mission drift; awareness, analysis, and action can arrest and even reverse organisational mission drift, more effectively aligning nonprofits with their core mission and values.
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