Regen Ag Series #3: Why major food companies are supporting regen ag with Jay Watson of General Mills

When a company commits to regenerative agriculture practices - it can be accused of ‘greenwashing’ - making people believe it’s doing more to help the environment than it really is.General Mills, the U.S. company behind iconic brands such as Yoplait, Betty Crocker and Cheerios, made a commitment to bring regenerative agriculture practices to one million acres of farmland by 2030.Jay Watson is responsible for this task - connecting farmers in various commodity supply chains with support, tools, and pilot programs to enable regen ag practices.In this podcast, Jay discusses:The criticisms around regenerative agriculture and why General Mills has decided to invest in it.How General Mills is educating farmers to view their land as an ecosystem.Overcoming the misconceptions held by some ‘foodies’ about where their food actually comes from.The current and future prospects of agtech in regenerative agriculture.For our insights on the episode and links to useful resources, check out our blog here.