Regenerative Business Pioneers - Natura

In this episode, Chris Marquis welcomes Ana Costa, Vice President for Sustainability and Corporate Affairs at Natura &Co, a pioneering beauty company rooted in Amazon conservation. They explore how Natura's Amazon origins have shaped their belief that regeneration is essential, not optional. Ana reveals how the company embeds regenerative practices across their entire value chain—supporting over 10,000 small-scale Amazonian producers, restoring biodiversity, and integrating social impact into core business operations. They discuss how Natura's unique approach to connecting local and global impact: investing in traditional knowledge systems and forest economies while influencing international standards through UN partnerships, B Corp networks, and climate coalitions. The company demonstrates how profitability and collective wellbeing can align through net-positive growth models and ecosystem restoration investments. Ana shares Natura's evolution from sustainability to full-spectrum regeneration, including groundbreaking governance innovations like their Integrated Profit and Loss Statement and stakeholder governance commitment. This conversation provides a practical blueprint for companies seeking to align purpose with power, showing how traditional businesses can adopt regenerative practices that restore natural and social systems while driving long-term success. Learn more about your ad choices. Visit podcastchoices.com/adchoices