Regis McKenna

from Polaris · host André P, Conrado A e Rodrigo R

“Dianne, você gostaria de se mudar para a Califórnia?” Quando Regis McKenna, nascido e criado em uma zona rural de Pittsburgh, recebeu o convite para trabalhar e viver no lugar onde sempre sonhou, começava a história do homem que colocou o Vale do Silício no mapa. O guru do marketing que trabalhou com Apple, Intel e inúmeras startups de tecnologia, foi responsável por introduzir várias das ideias que são utilizadas até hoje na promoção de produtos e serviços desse segmento. 📱👨🏼‍💻🍏

Episode metadata supplied by the publisher feed · Published Mar 5, 2021

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Regis McKenna

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