REI COO Cameron Janes' coach told him, "If you have to dig a ditch, you might as well whistle while you do it.''

Ep. 219: Brown University's rowing team shaped Cameron as he endured grueling six-day-a-week practices under the relentless watch of Coach Scott Roop. Exhausted and frustrated, he hit an all-time low. Then, during a brutal practice, as the crew rowed endlessly with no relief in sight, Roop's words stuck with him for life: "If you have to dig a ditch, you might as well whistle while you're doing it." Learn how he applies that to his leadership today! Our BONUS RESOURCE for this episode includes Don's favorite quotes from today's episode and a reflection question so you can apply today's insights. Do you want to write a book? In my new role as Publisher at Forbes Books and with the incredible resources and expertise of their team, we're making it easier than ever to help YOU to tell your story. Send us a message here to get started: https://books.forbes.com/don/ Looking for a speaker for your next event? From more than 30 years of interviewing and studying the greatest winners of all time Don offers these live and virtual presentations built to inspire your team towards personal and professional greatness. Special thanks to Lilly Mae Stewart and Samantha Clark for making this episode possible.