⁠Reid Holmes⁠ - Author - ⁠Appreciated Branding⁠

Reid spent his career in some of America's biggest and best ad agencies, first as a copywriter but rising up quickly to creative director and then EVP Executive Creative Director. He’s now a speaker, consultant and author. In his career he's helped change the trajectory for brands like H&R Block, The Mayo Clinic, Burger King, The Toro Company, Domino's pizza, and many others. As his kids reached high school age, he set a new goal, to create a more meaningful legacy. After 30+ years in advertising, he found a simple, central common theme with the best marketing, it seeks to earn appreciation in what it says, does, or solves. He believes it’s not only time for marketing, advertising, and PR to rise up and do more good for the world, but it's in a business and brand's best interest if it wants to build meaning and get noticed. He lives in the Twin Cities with his wife of 25 years, Katy, their three kids and a yellow lab named Hurley.