Reid Rooney on Subscriptions, Data and Building Profitable Sports Betting Communities

Subscriptions are reshaping the future of sports betting and media businesses. In this episode, Reid Rooney, CEO and Co-Founder of Betsperts Media & Technology Group, explains why community, loyalty and data are the cornerstones of sustainable revenue in a crowded iGaming market.Reid breaks down the power of subscription models in fantasy football, sports betting and media, showing how smaller, loyal communities often outperform larger audiences. He also highlights how affiliate models are evolving from short-term market share grabs to profitability-driven partnerships, with data playing a crucial role in personalisation and engagement.This conversation is essential listening for anyone working in sports betting, fantasy sports, iGaming, or digital media who wants to understand the future of subscriptions, affiliate strategies and data-driven growth.What you’ll learn in this episode:Why loyal communities are more valuable than large audiencesHow subscriptions in fantasy football and sports betting drive engagementThe shift from market share to profitability in affiliate partnershipsThe role of data in personalisation and user retentionHow regulation and taxes impact affiliate growth and offshore betting trendsPractical advice for founders on building sustainable revenue and trust with investors