Reimagine Marketing: Reflections & Projections: Season One

We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience.The Reimagine Marketing podcast explores how marketing organizations are re-inventing themselves in the age of the digital consumer. This episode features two of our global co-hosts, Wilson Raj and Steven Hofmans, as they review Season One episodes and guests, explore some of the hot topics facing marketers today and share some of the potential topics we’ll unpack during Season Two.  This podcast covers: Recaps of  Episode 2: Butcher Shop as Math House – Connecting with Tomorrow's Digital Consumer, Today Episode 8: Ethical AI Meets Privacy – Avoid the Paparazzi Effect Episode 9: Digitizing Southern Hospitality Potential topics we’ll cover in Season Two, including: Fan experience Marketing planning in the digital age The evolution of CX and how to make it more participatory. AI-powered marketing – the balance of artificial intelligence and human intelligence. We’re excited to share that you’ll now find us on our own dedicated channel – so go search for Reimagine Marketing on your favorite podcast platforms. Subscribe today for show notes, to hear previous episodes and to catch Season 2 content as it drops later this summer. Don’t forget to join us when we return with more personalities, paradigms and practices on the future of marketing and CX. Thank you for listening!  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more. If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: [email protected].  About our guests: Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS’ AI-powered marketing solutions. He has been a marketing leader at Fortune Global 500® companies such as Microsoft, Medtronic and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Wilson is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more. Steven Hofmans is a customer experience advisor on a mission to make every citizen a happy customer. Steven believes today’s customer experience needs to be personalized, zero effort, frictionless, proactive and about the customer. He helps marketing, sales and service departments to explore how they can revolutionize their marketing processes in order to reach that customer experience of the future. Using inspiring presentations and practical examples, he wants to show what proactive customer experience could look like. All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.