Reimagining Brand Growth | Part 2 | Konstantinos Delialis

Why marketers struggle to balance short-term actions with long-term thinking?How do you convert those objectives into budget allocations?This is the second part of my chat with Konstantinos Delialis. The discussion centres on international marketing, consumer trends, and brand strategies. From understanding the nuances of innovation in product development and digital transformation to highlighting the importance of consumer- and customer-centric approaches. The episode also explores the implications of short-term versus long-term strategic decisions amidst challenging market conditions. Konstantinos emphasises the significance of efficient resource allocation, the potential of digital transformation, and the essential balance between luxury and mass-market strategies. The overall theme underscores the importance of executing effective marketing frameworks and staying consumer-focused to ensure sustainable growth.00:00 Introduction01:01 Welcome Back: Part 2 with Konstantinos Delialis01:14 The Impact of GLP-1 and Plant-Based Innovation03:30 Challenges in Marketing Plant-Based Products08:19 Innovation Strategies in FMCG14:13 Digital Transformation and E-commerce20:27 Navigating Challenging Market Conditions30:53 Closing Thoughts and Future Directions32:16 Final Words and Call to Action This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe