Reimagining Education

Education is the foundation on which our society is built, and it shapes our success as brands. Without a trained workforce, businesses cannot thrive. But our traditional learning models simply haven’t caught up with the way we live and work today. How and where learning happens needs to evolve so that the American education system serves our full potential as people. Brands have a crucial role to play in reimagining education, from offering flexible learning opportunities for employees to supporting schools and educational programs with resources, real world learning opportunities, and more. In this episode of The Future We Want we speak to two visionary leaders and awesome human beings who are pioneering the future of education: Kelly Young of Education Reimagined and Michael Hansen of Cengage Group. Together we look at how our culture is moving away from dated norms of education and navigating new technologies like AI and remote learning to put our unique human needs at the center of learning. And we talk about the role of companies and brands in supporting a future where learning is a lifelong pursuit that happens everywhere. Our Guests: Kelly Young is president at Education Reimagined, a radically inventive community of practice working for a socially just, learner-centered future where education lives everywhere. BBMG has worked with Kelly and her team over the years to build their brand, their movement, and strategize for what’s next. Michael Hansen is CEO at Cengage Group, an edtech company focused on helping millions of learners achieve their education and career goals with more confidence, more opportunity, and more impact at every stage of life. BBMG worked with Cengage on brand strategy, talent and employee engagement, and on the branding and launch of Cengage Unlimited, their “Netflix of textbooks,” which was named a finalist for Fast Company’s 2020 World Changing Ideas Awards and sold over one million subscriptions in its first year. Read the 2023 Cengage Group Graduate Employability Report: AI Joins the Workforce: https://cengage.widen.net/s/nvd6ghd8vl/final-cg-employability-survey-report-july2023 At a time when we're all facing change at a pace like never before. Kelly and Michael share a vision for the role of education in our lives, our organizations, and our society, and how we can all help make learning work for everyone.