Reimagining Main Street: Revitalization and Tourism's Role in Montana

Tash Wisemiller, coordinator of the Montana Main Street Program, explores how his organization is taking a comprehensive approach to downtown revitalization, enabling communities to achieve broad goals in economic development, planning, historic preservation, and tourism. Wisemiller includes an overview of the program, provides examples of communities proactively addressing both challenge and opportunity, and illustrates the historical context of heritage tourism in Montana. www.montanahistoricalsociety.org