Reimagining Marketing Teams for AI: João Janes' 4-Part Model

In this episode of The Future of Consumer Marketing, Brett Stapper interviews João Janes, Global VP of Marketing at Habyt. Habyt is disrupting the housing market by providing flexible living solutions that bridge the gap between short-term Airbnb stays and traditional long-term housing. Operating in over 20 cities worldwide, Habyt has become the leading player in the flexible co-living space by simplifying the housing process with lower deposits, streamlined documentation, and month-to-month flexibility. João shares his journey from selling opposite experiences to parents and students in the travel industry to building a transparent, user-focused brand that addresses the fundamental challenges of modern housing. Topics Discussed: Creating a disruptive brand in the traditionally stagnant housing market Balancing performance marketing with brand building strategies Building transparency into marketing and customer experience Rethinking marketing team structures in the age of AI Marketing to the fragmented Gen Z audience Transforming customer touchpoints into brand-building opportunities Finding and utilizing authentic content creators for brand storytelling