Reimagining Social Drinking: Launching a Nonalcoholic Aperitif with Lily Geiger | Episode 31

In this episode of the Kindred Spirits Podcast, hosts Maddy & Melissa delve into an inspiring conversation with Lily Geiger, the Founder and CEO of Figlia, a non-alcoholic aperitif beverage brand. Born from Lily's personal experiences with an alcoholic parent and a desire to offer better choices for those abstaining from alcohol, Figlia represents a movement towards more inclusive and honest discussions around alcohol consumption. The episode covers Lily's background in marketing, her entrepreneurial journey during the pandemic, and the challenges of starting a business in the beverage industry. Drawing from personal motivation and aiming to support the sober community, Lily highlights the importance of storytelling, community feedback, and creating a product driven by genuine passion. The discussion also explores the growing non-alcoholic beverage market, the significance of personal support systems for entrepreneurs, and advice for those looking to start their ventures. Lily's story is a testament to resilience, the power of purpose-driven business, and the expanding landscape of options for individuals choosing to live alcohol-free. Timestamps: 01:24 Lily's Journey to Starting Figlia 02:52 The Challenges of Starting a Beverage Company 05:04 The Motivation Behind Figlia 07:08 The Process of Creating Figlia's Flavor 09:35 Marketing Strategies and Building a Community 11:49 The Rise of Non-Alcoholic Retailers 13:34 The Shift Towards Non-Alcoholic Consumption 14:22 Botanicals in Non-Alcoholic Drinks 16:15 The Challenges of Entrepreneurship 18:09 The Importance of Supportive Relationships 18:35 Finding Your Kindred Spirit 20:25 Where to Find Figlia Drinks Figlia Website Figlia Instagram Connect with Lily Geiger Connect with Kindred Spirits Podcast: ⁠⁠⁠Website⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠TikTok⁠⁠⁠ Connect with Madeleine Matson Smith on ⁠⁠⁠LinkedIn ⁠⁠⁠ Connect with Melissa Jaalaid on ⁠⁠LinkedIn⁠