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Reimagining the Customer Acquisition and Loyalty Journey, with Joe Fisch, CEO at Wine Access episode artwork

EPISODE · Oct 31, 2022 · 33 MIN

Reimagining the Customer Acquisition and Loyalty Journey, with Joe Fisch, CEO at Wine Access

from Unpacking the Digital Shelf · host Digital Shelf Institute

Some leaders in ecommerce were able to see the storm clouds gathering over advertising-driven performance marketing, and invest strategically to test and grow new muscles for attracting and keeping customers. Joe Fisch, CEO of Wine Access, and his team saw those shifts coming, and have expanded the ways in which they reach new customers, and how they invest in content and superior customer service to keep them and grow their value over time. It’s an interesting road map for any brand looking to diversify their acquisition and loyalty strategy.

What this episode covers

Some leaders in ecommerce were able to see the storm clouds gathering over advertising-driven performance marketing, and invest strategically to test and grow new muscles for attracting and keeping customers. Joe Fisch, CEO of Wine Access, and his team saw those shifts coming, and have expanded the ways in which they reach new customers, and how they invest in content and superior customer service to keep them and grow their value over time. It’s an interesting road map for any brand looking to diversify their acquisition and loyalty strategy.

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Reimagining the Customer Acquisition and Loyalty Journey, with Joe Fisch, CEO at Wine Access

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Frequently Asked Questions

How long is this episode of Unpacking the Digital Shelf?

This episode is 33 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on October 31, 2022.

What is this episode about?

Some leaders in ecommerce were able to see the storm clouds gathering over advertising-driven performance marketing, and invest strategically to test and grow new muscles for attracting and keeping customers. Joe Fisch, CEO of Wine Access, and his...

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