Reimagining the minds of GEN-Z

Rafael McMaster Founder Rafael McMaster is an artist who began his career in fashion and has designed clothing lines for Puma and others. His design career led to multiple lines of snowboards, brand and design work for Chris Paul, Matthew McConaughey and MEK denim as well as Webby award nominated websites. In 2016, McMaster hit a wall. Everything on the outside looked perfect— a great family, house, car, and position at a world class creative entertainment agency— but inside Rafael felt spiritually bankrupt. His friend Dave Brubaker told him, "You got to the top of the corporate ladder only to realize your ladder was on the wrong building." Looking for a change and a new vision for the next chapter of his life, Rafael sought to volunteer at his daughter's elementary school and show his art locally. Having painted for 20 years as a hobby, friends and patrons alike encouraged Rafael to share his art professionally. It was this inspiration that led him to two surprising facts: there was no art class offered in his daughter's elementary school, and there were zero galleries in his hometown of Hermosa Beach. Rafael felt this was his calling—to cultivate art and its awesome power to connect— within his community. Inspired into action, he founded the South Bay Artist Collective, a 501(c)(3) non-profit whose purpose is to cultivate creativity, consciousness, and connection through art. He founded the gallery and creative lab Resin within months, and began a world-class youth creative arts program, weaving in decades of professional creative direction, graphic design, fashion design, and original music into a dynamic and comprehensive arts program. All of these thriving entities are now known as Indivisible Arts. https://www.indivisiblearts.org/ https://www.rafaelmcmaster.com/ LinkedIn Page: https://www.linkedin.com/in/rafael-mcmaster-ba573531/ Facebook: https://www.facebook.com/rafaelmcmasterart/ Instagram: https://www.instagram.com/mcmaster.peace/ YouTube Channel: https://www.youtube.com/channel/UCVP8eNYx58zbFZuBSZj6b8w