Reinvent or Die: Surviving in the Age of Disruption

Everyone agrees about the importance of adjusting to change. So why do so many companies fail in that effort? We're in the Age of Disruption, notwithstanding the tendency of modern-day marketers to overuse that word to the point where it becomes meaningless. Real disruption is roiling companies and industries everywhere, and executives and employees need a plan to cope with it. On this episode, we speak with Shane Cragun, co-author with Kate Sweetman of Reinvention: Accelerating Results in the Age of Disruption. Their new book offers basic principles, strategies and a set of tools for confronting radical change in the business world. We learn how forward-looking companies can survive an endless series of tidal waves, the ones that have succeeded, and a few that have failed – despite the fact that they saw the change coming. It's a matter of learning to swim, or be swept away.