Reinventing a Brand From the Inside: A Podcast with New Balance CEO Rob DeMartini - OC Podcast 016

Rob DeMartini is the CEO of New Balance.  New Balance is in the midst of a reinvigoration of its brand.  The company is over 100 years old, but is making some very interesting strides towards reestablishing itself as a premiere athletic shoe brand.  In this episode, we speak to Rob about leading this charge and what it is taking both inside and outside the company to make this change successful.Contactwww.organizationalchampions.comwww.twitter.com/ThompsonOCwww.twitter.com/OrgChamps