Reinventing Gifting & Branding with Custom Roses w/ René Rodriguez (Speaking Roses)

What if flowers could do more than just look beautiful? René Rodriguez, Founder and CEO of Speaking Roses, has turned traditional floral gifting into an entirely new industry—personalized messaging on real roses. His journey from entrepreneurship in Chile to building an international brand featured at the Oscars, Grammys, and even on Ellen with Tom Cruise is nothing short of remarkable. In this episode, Brent Muller and René discuss how branding, product innovation, and licensing have helped scale his vision worldwide.🔹 Key Topics Discussed:💡 How René built a business around customizable, long-lasting roses💡 The shift from traditional floristry to personalized floral branding💡 Why companies like Nestlé and Disney have used Speaking Roses💡 The challenges of scaling a product that blends gifting and marketing💡The future of customized experiences in branding & luxury markets⏱ Timestamps:00:00 - Welcome & Introduction00:30 - René’s Background: From Chile to Building a Global Brand02:12 - The First Big Break: How JCPenney & Nestlé Discovered Speaking Roses05:33 - How Custom Roses Became a Global Sensation08:47 - The Challenge of Scaling a High-Demand Floral Product12:20 - Why Speaking Roses Shifted to a Licensing & Distribution Model15:10 - The Future of Personalized Gifting & Branding19:02 - Growth Lessons from Scaling Speaking Roses to 30+ Countries22:34 - What’s Next: Expansion, Franchising & New Product Lines26:07 - How to Connect with René Rodriguez & Speaking RosesConnect with René Rodriguez & Speaking Roses:🌐 Website: speakingroses.com📧 Email: [email protected]💼 LinkedIn: https://www.linkedin.com/in/renerodriguez1/🔔  Enjoyed the episode? Don't forget to like, subscribe, and hit the notification bell so you never miss an update! 🎥✨📌 Subscribe here: http://www.youtube.com/@FutureProofedPodcast💬 Let me know your thoughts in the comments!📲 Follow me on social media: www.linkedin.com/in/brentmuller#Branding #LuxuryGifting #PersonalizedMarketing #SpeakingRoses #BusinessInnovation #FutureProofedPodcasthttps://valeogrowth.com/