Reinventing Legacy Companies in an AI-First World

Episode #321:Cynthia Gumbert, Chief Marketing Officer at Litera, explains how established companies can compete confidently in an AI-first market. She shares how customer trust, long-range innovation, and a dedicated Voice of the Customer program strengthen brand relevance and revenue growth. Cynthia also reveals why customer advocates often outperform traditional marketing and sales messages.“Get customers to be your advocates and spokespeople, and never lose sight of the fact that they are your best marketers. They can be your best salespeople. In this age of AI, it is easy to get distracted by product innovations and features, but those customer connections are most important.” - Cynthia GumbertCynthia explores how established B2B technology companies can compete with AI-native startups by treating their history as market pedigree, not baggage. She connects long-range product strategy, customer trust, and a dedicated Voice of the Customer program to stronger positioning, shortlist access, and measurable pipeline impact. The conversation also shows why simpler messaging and continuous customer value help leaders navigate AI fatigue without losing focus.Follow Cynthia Gumbert on LinkedInFollow Steve MacDonald on LinkedIn