Reinventing SEO & Web Strategy: AI Transformation with Seth Humble

AI is rewriting the rules of SEO and digital marketing. In this episode, Jennifer Bagley talks with Seth Humble about how AI search is transforming how home service businesses show up, rank, and convert online.Seth shares his journey from the oil fields of Texas to leading AI integration, SEO innovation, and Webflow adoption at one of the most forward-thinking agencies in the trades. They break down how AI-driven search, intelligent automation, and strategic platform shifts are giving contractors a real competitive edge.Listeners will learn why visibility is changing, how to adapt fast, and what performance-focused strategies are driving growth in the AI era.What You’ll LearnHow AI search is changing SEO for contractorsWhy moving from WordPress to Webflow boosted performanceThe impact of AI-driven content and real-time visibility reportingHow trades businesses can lead—not follow—as AI search evolvesTimestamps00:00 — Introduction04:12 — The AI Shift in SEO09:43 — Evolving with AI12:29 — Strategic Shifts at CI Web Group22:05 — The Move to Webflow28:35 — Content at Scale32:53 — Changing Demand vs. Changing Discovery36:06 — AI Search Visibility Reporting40:39 — Outcomes Over Outputs44:33 — Final TakeawaysGuest: Seth HumbleTitle: Director of Product & Production at CI Web GroupBackground: 20+ years of writing and over a decade in SEO. Seth has led AI-powered production innovation, platform migration to Webflow, and next-gen visibility reporting for home service and contractor businesses.Resources & LinksCatalyst for the Trades PodcastCI Web GroupThe Opus & Golds GroupEnjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.