Reinventing the Trade Show Floor: What’s Next? - TSI12.7

It’s a fact of this rapidly-advancing era we live in: Consistently reinvent, or get run over. We see it happening all the time with major, often decades-old companies who fail to keep up, then soon wither and disappear. Yet in the trade show world, it seems that lesson generally goes unheeded. Sure, a few award-winning shows are seeking to push the limits of what a trade show can be. But for the most part, few are willing to take truly innovative risks, especially when it comes to shaking up the floor plan. Prefer to listen to this article? Just click