Reinventing Waste: How Sourgum Brings Technology and Transparency to Recycling Across America with CEO, Joe Dinardi-Mack

Welcome to another episode of Going Zero, the podcast where we delve into the people, innovations, and big ideas shaping the journey to zero waste. Today, we’re getting into the nitty-gritty of trash—literally—with Joe Dinardi-Mack, co-founder and CEO of Sourgum. As a fourth-generation recycling professional whose family has spent more than a century in the industry, Joe is uniquely equipped to talk about both its storied past and its tech-driven future.Join hosts Seth Combs, and Eric Pasewalk as they unpack Joe’s journey: from growing up around trucks and transfer stations to launching a company that’s redefining how thousands of businesses handle waste and recycling. You’ll hear firsthand how Sourgum is tackling outdated practices, bringing much-needed transparency, efficiency, and sustainability to a notoriously fragmented industry—and what that really means for customers, the environment, and local haulers.Whether you’re curious about why less than 10% of recyclables actually get recycled, frustrated by price opacity and unreliable service, or wondering how new tech and policies are reshaping waste management, this episode offers a clear-eyed look at the real challenges and the transformative solutions in play. If you want to learn how data, empathy, and technology are driving the zero waste movement forward, this is an episode you won’t want to miss.