Reinventing Your Brand Identity, with Rusty Taco President Dan Smith episode artwork

EPISODE · May 29, 2025 · 39 MIN

Reinventing Your Brand Identity, with Rusty Taco President Dan Smith

from QSR Uncut · host QSR magazine

This past summer, Dan Smith took the helm at Rusty Taco with more than two decades of executive experience. He's now leading a fast casual celebrating its 15th anniversary and plotting major plans, from growth to a refreshed menu to a loyalty program and more. Today, the brand operates 35 locations across 12 states and continues to find its niche in one of the most competitive segments in all of foodservice. 

Episode metadata supplied by the publisher feed · Published May 29, 2025

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Reinventing Your Brand Identity, with Rusty Taco President Dan Smith

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