Reinventing Yourself At Any Age - How To Be Clever About It

Mark introduces the topic of reinventing yourself in the context of a personal brand. Both guys have been working on their brands. Jim is finishing up a formal effort with his brand Mark puts his career up as a reinvention experience Jim shares his view of how stories and brands have evolved over time and explains why he has made his recent investment of time and money working out his brand and messaging. Contextually he explains this journey as one with three parts. The past, present and future. He talks about the work and the advisor he hired. He brings our 5 key areas of life framework Mark brings up his method of developing his client relationships and the piece of that work that is their STORY. He says people can tell you what they do, but they struggle with who they are. He calls it self awareness and self assessment. He thinks most people don't do this work because it's hard Jim shares his opinion on the value of using frameworks. He is following the structure of the LinkedIn profile and he begins to share the progress he's making with his profile and all the messaging he has updated Mark suggests pretending you're going on an interview and have that conversation with yourself. Both guys share their opinions on their LinkedIn profiles starting with the headline. Mark comments on the power of the visual imagery. Picture, smile, background, etc…. Jim agrees. Mark then says he looks for "what can this person do for me?"  Mark shares more of his methodology and going "5 levels deep". He shares how emotional these conversations can be. Jim continues to share details of his profile updates. Both guys talk about how podcasting should be advertised and promoted more in their profiles. Mark asks Jim why he decided to invest time and money now Jim tried it on his own and he needed the objectivity and accountability of a third party. He's very happy with his deal and shares a bit about how they work together. One of his biggest challenges is the number of different things he does. Jim talks about the power of words. Common language. Mark talks about his frame of reference and the importance of authenticity, being concise and being clear. He tells about how hard this story messaging exercise is. Jim says the branding exercise also supports volunteer work as well as income driving work.  Jim then shares his "about" section. Both guys talk about the reality that this is a living piece of content, to be polished with some consistency over time. Mark talks more about the integration of personal development with his professional self. Jim shares this as being one of the driving factors of starting the podcast. He shares more about his ideal prospects and how he is, for the first time, talking about how his dyslexic brain works to his advantage. Mark talks more about his work. This idea that people limit and restrict themselves and his work is all about taking people deeper into areas that are less obvious to them. Frameworks and differentiation. More self awareness talk and the framework. Mark repeats his fondness for clarity and authenticity. The guys disagree a bit about who to seek advice from. Mark adds context to his response. He shares his "superpower" exercise and recommends it to everyone