Reitan Convenience Denmark: Beyond Traditional Retailing

Reitan Convenience CEO Jesper Østergaard explores several unique 7-Eleven formats in Denmark including a 7-Eleven pop-up store at the Danish Democratic Festival and Reitan’s dramatic addition of stores in the Copenhagen airport with a combination of 7-Eleven and 7-Eleven GO. When complete, between the two formats there will be more than 100 7-Eleven stores in the airport, more than any other airport in the world! Watch the complete video at https://www.globalconveniencestorefocus.co.uk/video/59-7eleven-denmark. With special guest: Jesper Østergaard, CEO, Reitan Convenience Hosted by: Dan Munford