Реклама в digital: win-win для брендів, агентств і виробників контенту

from KMWʼ2024 Podcast · host MRM

2023 року обсяг ринку Connected TV склав 800 млн грн, за перше півріччя 2024-го – 475 млн, а до кінця року, за оцінкою IAB Ukraine, має перевищити 1 млрд грн. Утім, фахівці вважають, що зростання галузі могло б відбуватися швидше. То що ж цьому заважає? Як боротися з найбільшими проблемами сектору, який контент цікавий рекламодавцям і в який спосіб індустрія загалом (і виробники контенту зокрема) могли би заробляти більше? Відповідають CEO Dentsu Ukraine Олександр Гороховський, директор Vidzone Євген Левченко, комерційний директор MEGOGO Ігор Зайчук і продюсер «УкрЮтюбПроєкт» Сергій Гулейков. Модераторка – CEO IAB Україна Анастасія Байдаченко. Партнер панельної дискусії – Setanta Sports. KMWʼ2024 Podcast створено за підтримки Агентства США з міжнародного розвитку (USAID). Текстові версії усіх досліджень, презентованих під час КМВ: https://2lyk.short.gy/kyivmediaweek.whitepaper2024 Організатор KMW – Media Resources Management (MRM), перша медіаконсалтингова компанія в Україні, що надає комплексні послуги в кіно, ТБ та інших креативних індустріях з 2005 року.

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