Reklamda "Kayıp Gönderge” Olarak Sınıf ve Yoksulluk

from CultPost · host Alparslan Nas

Reklamlarda sınıfsal temsiller gerçekçi midir? Reklamlar toplumdaki yoksul bireyleri yansıtır mı? Reklam ve yoksulluk arasında süregiden problemli temsil ilişkisinin ideolojik kökenleri nedir? Reklamcılığa dair eleştirel sorulara cevap vermeye çalıştığım bu bölümde, reklamda yoksulluğun temsilini Carol J. Adams’ın “kayıp gönderge” (absent referent) kavramıyla analiz ediyorum. Takip edin: Linkedin Instagram

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