Reklame som virker

Reklame er grunnleggende for mediene, og har vært det i alle år. Men endrer reklamen seg når alt blir digitalt? Har den fortsatt effekt? Og er det data eller kreativitet som er viktigst for reklamen? Kjersti Løken Stavrum, CEO i Stiftelsen Tinius, snakker med Espen Haugen, planner i Kitchen, og Per Håkon Fasting, konserndirektør for annonse i Schibsted Norge, om den nye digitale reklamen. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Dec 6, 2018

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Reklame som virker

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