Reklamer i Robotten: ChatGPT barsler med reklamer episode artwork

EPISODE · Jan 9, 2026 · 33 MIN

Reklamer i Robotten: ChatGPT barsler med reklamer

from Radar · host Ingeniøren

»I hate ads!« lød det fra OpenAIs direktør Sam Altman for blot halvandet år siden. Men nu er alle tiders mest irriterende - og forventlige - udvikling alligevel er på vej. OpenAI barsler nemlig med reklamer i ChatGPT. Rygterne har svirret i månedsvis, men nu står det efterhånden klart at OpenAI arbejder målrettet mod at lancere reklamer i ChatGPT. Chatbotten, som mange betror selv deres dybeste hemmeligeder til, vil altså snart begynde at bruge al sin data om os for at tjene penge på os. Men hvordan kommer det til at foregå? Hvorfor vil OpenAI overhovedet gå i den retning? Hvad kommer det til at gøre ved konkurrencen på AI-markedet? Og er reklamer måske »the last resort« for at finde en bæredygtig forretningsmodel for OpenAI, som Sam Altman engang har kaldt det? Det skal det handle om i ugens Radar. Vært: Therese Moreau Medvirkende: Anders Bæk, civilingeniør i software og teknologibaseret forretningsudvikling samt investor, forfatter og foredragsholder med speciale i tech. Links Version2: ChatGPT tester »sidste udvej« for at tjene penge The Information: OpenAI’s Ads Push Starts Taking Shape The Information: OpenAI Forecasts Revenue Topping $125 Billion in 2029 as Agents, New Products Gain Bleeping Computer: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

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Reklamer i Robotten: ChatGPT barsler med reklamer

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